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Diet Pepsi’s New Sweetener Fallout Follows History of Soda Bets That Fell Flat

But some customers are tweeting that they don’t like the new taste.

“To hear some tell it, April 23, 1985, was a day that will live in marketing infamy,” states an article on Coca-Cola’s website. “I think the thing that influenced Roberto the most was he was a chemical engineer and he was in charge of the technology. And so just like a carpenter thinks a hammer and nail is the solution to every problem, you know, I think you jiggle a formula and that’s the solution to that problem. Sprite Remix

Diet Pepsi’s move to replace its artificial sweetener — from aspartame to sucralose — in August has prompted a flurry of negative comments online from customers who aren’t big fans of the new taste, but it’s not the first time a soda company has taken a risk by making a change to its recipe.

In 2004, Jones Soda sold limited-edition holiday beverages inspired by Thanksgiving dinner and donated a portion of the proceeds to charity. 2015.

Aspartame, also found in NutraSweet and Equal, has been a source of controversy, even though studies have yet to link the artificial sweetener to negative health effects in humans. The original formula has been called Coca-Cola Classic ever since.

Jones Soda’s Thanksgiving Dinner

The Coca-Cola Company has experimented more than once with Sprite flavors. One of its more recent attempts is a “limited-edition” flavor created with basketball star LeBron James. The flavors were: Green Bean casserole, Mashed Potato and Butter, Cranberry, and Turkey and Gravy Soda.

PepsiCo Inc. And I think that’s what drove him.”

In a conference call on Tuesday, PepsiCo Chairwoman and CEO Indra Nooyi was asked about consumer reaction to the aspartame-free Diet Pepsi. Then, this past March, the company introduced Sprite LeBron’s Mix with a new look and name.

Crystal Pepsi

Despite its short-lived life, a fan movement has grown recently to bring back Crystal Pepsi, including crowd-funding petitions with the hashtag #BringBackCrystalPEPSI.

New Coke. replaced aspartame in Diet Pepsi with sucralose and acesulfame potassium in Aug. First, the company created Sprite 6 Mix by LeBron James in 2014, featuring cherry and orange. Even so, Pepsi says it was responding to consumers’ concerns by deciding to move to a less controversial artificial sweetener. “On that day, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world’s most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.”

Crystal Pepsi, a clear version of Pepsi, was available from 1992 to 1993 in Canada and the U.S., which was long enough to get its own spoof on “Saturday Night Live” with a “Crystal Gravy” ad.

A spokeswoman for PepsiCo declined to comment to ABC News and referred to Nooyi’s comments.

Longtime Coca-Cola adviser Harold Burson recalls in a Coca-Cola video that testing showed consumers preferred the new taste before the launch, but company execs didn’t realize consumers had an emotional bond to the original formula. She answered that it was “too early to tell you exactly how the consumer is reacting because our belief is that you’ve got to wait a few cycles to see what the purchase-repeat adoption cycle is.” Nooyi said the company might have more information at the end of its fourth quarter.

Available from 2003, Sprite Remix was one of the Coca-Cola Company’s forays into flavoring, with “Berryclear,” “Aruba Jam” and “Tropical.” Though the drinks developed a following with some customers, the company discontinued the line in 2005.

A spokeswoman for PepsiCo told ABC News today, “There is no news on Crystal Pepsi at this time. But after 79 days and reportedly receiving 1,500 angry calls a day, the company returned to the original formula. While there are some rumors about our plans out there we have not confirmed anything and have nothing to say on it at this time.”

Here are some other times when a soda company’s bet on something new didn’t quite hit a sweet note.

In 1985, the Coca-Cola Company introduced the New Coke, which had a different formula of the popular soft drink for the first time in 99 years. Burson said then-CEO Roberto Goizueta called him into his office and said the company was going to create a new Coca-Cola formula.

“You could either change a product or you could change the marketing,” Burson said in the video

Las Vegas may finally land a professional sports franchise

“It’s a lot of money, but it’s going to be fun.”

Last year, NBA Commissioner Adam Silver made this admission about gambling: “It’s good for business, I don’t want to hide from that… Money could sack the deal.

Sisolak hopes the NFL and the Raiders will budge to reduce the amount of public money needed.

“I have been looking forward to it my whole life, Vegas’ first professional sports team,” said hockey fan Tom Mullin.

NFL Commissioner Roger Goodell acknowledged as much last month, saying: “All of us have evolved a little bit on gambling… Everyone knows that Sheldon Adelson is one of the richest guys in the world,” Ralston said. “I’m skeptical, but I’m optimistic at the same time.”

“And the arena wasn’t built. “I guess we’re approaching the two-minute warning.”

“So for you, it’s a non-starter if the NFL or the Raiders were to get 100 percent of concessions, 100 percent of parking and 100 percent of naming rights?” Albert asked.

Even in Vegas, where the wagers are big and the odds even bigger, Bill Foley has made one heck of a bet.

Die-hard hockey fans like Eric Biro are among the 14,000 who paid to be on Bill Foley’s season ticket list. He said he put down $600 “because I want to have a hockey team.”

“I am the man that wants to bring hockey to the desert,” Foley said. Jon Ralston has covered politics there for 30 years. In fact, Foley said 14,000 people have put down deposits of at least $150 each.

Ken Boehlke created the site Sinbin.Vegas to track every minute development.

On the gridiron, an estimated $95 billion is wagered every year on NFL and college football games. Las Vegas has long been the gambling capital of America, but it now wants to become a big-time sports town, reports CBS News’ Mark Albert.

“If they get 100 percent of the revenue and only put in $650 million, it’s going to be difficult. The Raiders would contribute $500 million, while Adelson and his partners chip in $150 million. that it creates more engagement.”

Not one dime of public money went into construction of the $375 million facility, but lots of people have anted-up.

Foley’s website is already advertising season tickets. AEG and MGM opened the up-to-20,000-seat arena just off the Las Vegas strip in April. And 90 percent of NFL franchises also now have ad agreements with daily fantasy sites DraftKings or FanDuel.

“If this opportunity slips away and the Raiders were to find a new home, I don’t think you’re going to see another opportunity come available for a long time,” Sisolak said. I’m going to be the majority owner of the tea,” Foley said, adding that he wouldn’t confirm or deny that it would cost him $500 million. The cash would come from increasing the tax on hotel stays and would be the most public money spent on any of the past 11 NFL stadiums.

“We’ve always been a tourist city. He’s felt a “seismic shift” in how gambling is perceived nationwide and by those who lead professional sports leagues.

“The real question I think is, is Vegas still toxic?” Ralston said.

But the NHL — not the NFL — may score first. Pro hockey’s annual awards show is June 22 in Vegas. It’s been holding events showcasing entertainers and was built to host an NHL or NBA team.

“I think $750 million without some type of return is a little bit too much for the taxpayer to shoulder,” Sisolak said. I don’t think daily fantasy is (gambling).”

The Oakland Raiders’ proposal, presented in April by owner Mark Davis, bets on $750 million from the public to help build a $1.4 billion domed stadium complex on a lot near the Las Vegas strip. “And we’re really, really close.”

Casino magnet Sheldon Adelson has dealt himself in. The NHL’s Board of Governors, which must vote to approve any expansion, is now scheduled to convene there just hours before.

And it would define Bill Foley.

“I’m not a patient man, but I’ve learned patience,” Foley said. Real difficult,” Sisolak said. I’m never going to do that again. The West Point graduate now wants to drop the puck in his adopted hometown.

Ralston said this would be “very difficult.”

One of those elected officials is Steve Sisolak, who chairs the Clark County Commission, which would have to approve any NFL stadium deal.

This lifelong Green Bay Packers fan said crucial decisions must be made by an end-of-July deadline or the clock may run out.

“The public relations of it are a nightmare. But the deal would have to be struck this summer, in an election year.

Foley said he’s now out of the penalty box, with his goal finally in sight.

Sin City is betting on a makeover. We’ve never had something that we can say, ‘This is what defines Las Vegas.’ And an NHL team would define Las Vegas,” Boehlke said.

Foley’s toughest sales job to the league may be Las Vegas itself. I haven’t been spoken to by anyone as I was spoken to by him since I was a plebe at West Point.”. “For him to ask the public to pony up $750 million when he’s worth $28 billion, that’s just not going to fly — not just with the public, but with the elected officials.”

“A lot of arguments will be made. Foley’s sales pitch to fans and the NHL includes brand new T-Mobile Arena. “I have been spoken to by the commissioner at various times when I did not do exactly what he wanted to do. “Maybe I can sell some other things.”

“This is my mission. That’s pretty good, wasn’t it? I like that,” Foley said. “It’d be hard to get on.”

“You convinced people to give you money for tickets to a team that doesn’t exist?” Albert asked.

Foley is a multi-millionaire businessman who grew grew up in Ottawa, Canada, playing hockey. If you’re going to divert that much, why not use it for some of the real needs that are here — schools, roads, etc.?” Ralston said.

But it may not be gambling that stops the NFL from lacing up in Vegas